Igloo Media

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Weekly Creative Report

Tier distribution

Every creative is graded against the target CAC. Winners hit CPA and ROAS; Under misses on enough spend to judge; Testing hasn't spent enough to call yet.

Hook archetypes, strongest first

Creatives grouped by opening hook, ranked by cost per acquisition. Metrics are Meta actuals; hook labels come from creative analysis.

Overview

Every creative that ran this week. Filter by format or tier, sort by any metric, and click a row's link to open it in Meta Ads Manager.

Suggested build for — sized from this week's spend and win rate, refreshed every Monday. The number of assets scales automatically with what the account can actually learn from in a week; briefing past that just ages a backlog.

Iterate refreshes proven winners to defend the win; New explores under-scaled angles to find the next one. References point to this week's top creative in each archetype.